Privium, Amsterdam, Netherlands
Exclusivity incarnate in Amsterdam Airport Schiphol's new premium lounge
Frequent fliers to Amsterdam Airport Schiphol might already be familiar with the name of Privium and the benefits of membership, for the rest it can be defined as a “select way to travel” based on priority airport services, such as preferential parking, discounted valet parking, business class check-in, the preferential Privium-only route to a secure area beyond the customs checkpoint via a quick iris scan and now the much-awaited members-only lounge.
Following an international competition, Privium Schiphol appointed the young design bureau at M+R interior architects from Eindhoven to design their highly exclusive ClubLounge located between Departure Halls 1 and 2. Once passengers have reached the “eye,” which is literally a door shaped like a pupil that opens to provide access, they are invited to experience the comforts of every imaginable travel amenity from a fully stocked bar to a Light Energy Cabin intended for battery recharging, as well as complimentary food, computer workstations and business services. The ambiance is relaxing and aesthetically pleasing to the tired traveller’s eye, no pun intended, with an all-white décor, colourful sitting areas and giant organic shapes mixed in with well-chosen design classics to set the mood.
As Privium claims, “Life’s not about the destination. It’s about the journey.” And this journey involves a stop at the lounge.
"The primary merit for the picture is to be a feast for the eyes." Delacroix “Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs "Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand." –Dr. Albert Einstein "Wonder is comes from the awareness of ignorance of religious mass"
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