Moves and Excites the Museum World: Dynamic Architecture
into the studio.
There, as well as in the “Treasure trove”, the BMW designers get a chance to speak by means of video and audio installations. Their statements stand in relation to the auditive levels in the “Inspiration” space.
The last room of the house focuses on aerodynamics, named “Aerodynamics. Shaped by the wind.” It has the look of a wind tunnel, formed with horizontal Tranquieto bands emitting synchronized light pulses. A large projection shows the forces and effects of aerodynamics on the vehicles, and how this is taken into account during the development process. The spatial sound arrangement was developed based on actual sounds from a wind tunnel, interpreted through music.
One can receive direct access from this room in the “House of Technology” to the adjacent exhibition space “Aerodynamics. Shaped by the Wind.” Therefore, spatial light relationships were synchronized to create a subtle connection between the two rooms.
In the exhibition house, two lines are particularly singled out. In the space “BMW 7 Series. Luxury in its most dynamic form.” there are six luxury sedans presented on a lustrous road surface made from East Indian Rosewood: pure luxury. Already the oldest forerunner of the BMW 7 series, the BMW 335 of 1939 set standards of sophistication, technology, and vitality. With its 90 horsepower six-cylinder engine, it was the fastest sedan in its class. More information about the valuable exhibits comes to visitors on the ramp. A 6 metres long interactive Infobar, designed like a window opening, also allows a free view back into the exhibit room.
Am Olympiapark 2
Master Planning, General Planning Museum
Spatial Media Design
Start of Construction Work: November 1st, 2006
Opening Ceremony: June 19th, 2008
Public Opening: June 21st, 2008
Net Total Area: 10,000 m²
Gross Floor Area: 12,200 m²
Levels: 3 in the Permanent Exhibition Area, 5 in the Special Exhibition Area (“Museum Bowl”)
Number of Houses: 7 Exhibition Houses
Number of Subjects: 25 Areas
Number of Exhibits: 125 (cars, motorcycles, aircraft engines and racing engines)