When BMW boldly announced the arrival of a 'new kind of movement', in the shape of its BMW i sub-brand, it made pretty sure that the designs that will carry this innovative range of electric cars into the global market were a clear cut above the rest.
April: The Brief
June: The Research
BMW i. Manifesto.
A movement that defines our future.
It’s lightening performance energizes us.
And its unparalleled use of sustainable technology
reflects our desire to live responsibly.
the possible with the impossible.
for our planet.
Mission statement: Benoit Jacob, Head of BMW i Design
BMW i promotional video
Video projection for
the launch of BMW i
The solar charging station Point.One makes emission-free mobility part of daily experience in the city and therefore also in society. It provides an attractive solution to the challenging interaction between people, their cars and solar energy.